WHAT WE DO

OUR MISSION TODAY AND OUR VISION FOR TOMORROW

We make capital work for good people and our planet [every day and beyond 2030].

OUR SOLUTION

PURPOSE FIRST

We only work with good people and planet-positive companies.

Our purpose is Just Green Capital, and it reminds us to keep things simple. Our values help us to decide what good looks like.

Our client and portfolio companies positively impact our planet's land, water, and air. And they can communicate it clearly, so their customers understand.

There is no need to complicate being good and green anymore [PURE PLANET does support and develop metrics for all kinds of acronyms].

ECONOMICS SECOND

We focus on companies with physical and industrial products in the market.

Our focus makes it easy to understand, grow, and measure the direct planet-positive impact and the commercial trajectory of our client and portfolio companies.

We are sector agnostic but naturally work with companies at the late Seed to Series B stage in areas where our planet needs the most help:

• Agriculture & Food

• Buildings & Infrastructure

• Energy & Power

• Transport & Mobility

• Waste & Water Recycling

GOOD & LONGTERM RELATIONS

We build good relations between people and our planet [relations that will outlive every one of us].