WHY WE EXIST

The financial sector, despite good intentions, makes it hard to invest in companies with planet-positive impact and financial returns.

The fear of negative PR is bigger than doing the right thing, so investors stay conservative to avoid being called out for greenwashing.

Institutional investors and governments lower this risk by focusing on above £400 million green deal-making with impact assessments made on a deal-by-deal basis.

The green pre-seed investment community grows driven by angel investors and digital-focused venture capital, but it comes with high risk.

In either case, the investments do not deliver a planet-positive impact today (but hopefully some by 2030).

Therefore, there is a need for capital in green revenue-growing companies at the late Seed to Series B stage, including project financing for infrastructure and production scaleup.

Companies that produce and sell physical and industrial products create a direct positive impact on our planet but have a hard time raising capital [receiving less attention and investment than digital companies].

We, therefore, have a great investment opportunity where additional capital drives planet-positive impact and revenue growth today, tomorrow, and beyond 2030.

Feel free to stay obsessed with digital technologies [software, online platforms, AI, machine learning, etc.], but these will only impact our planet indirectly [at best].